Igniting Creative Potential & Transformative Impact
With over 20 years of experience as a Creative Impact Strategist, I specialize in helping individuals and organizations with workshops, coaching and facilitation to unlock broadened creative potential and achieve transformative, lasting impact. We collaborate to tackle your unique challenges by expanding your views and uncovering bold concepts that lead to meaningful change.
Our approach blends creativity, research intelligence, and positive psychology to design strategies that foster human flourishing and equitable success. Whether you’re re-imagining inclusive workplaces, unlocking creative potential, or driving social innovation, we’re here to help you ignite fresh thinking that makes a lasting difference.
A few favorite projects.
Enterprise Advocacy
Impact Director @ The Mom Project
Werklabs @ The Mom Project
Insight: Enterprise organizations inadequately support women, caregivers, and the BIPOC community, leading to significant and glaring disparities in their representation, retention, and advancement.
Strategy: Utilizing behavioral economics and predictive analytics to showcase the financial implications of the crucial workforce and DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives in collaboration with employee resource groups, executive leadership, and employee experience teams will foster greater empathy and catalyze action. This will enhance hiring practices for marginalized talent and bolster funding for The Mom Project.
Impact: Through investing in this strategy, Werklabs @ The Mom Project emerged as a workforce intelligence and diversity advocacy pioneer. Going beyond mere staffing initiatives, our efforts garnered unprecedented earned media exposure and played a pivotal role in securing a remarkable $120 million. Our research endeavors and overall brand engagement attracted over 1.5 million women, caregivers, and BIPOC talent, resulting in $40 million worth of economic impact for this talent pool to date.
As the lead research engagement leader, I conducted more than 200+ research workshops and events in collaboration with esteemed partners, including Amazon, Accenture, Best Buy, Boomi, Etsy, Kellogg's, NBA, Nike, Northern Trust, Synchrony, and numerous others.
Fostering Creativity & Workplace Wellbeing
Insight: Investing in resourcing teams with the right tools and evidence-based frameworks boosts creativity and well-being. This approach improves teamwork, sparks innovative thinking, strengthens cultural connection, and increases overall enjoyment in the workplace.
Strategy: My workshops are tailored to equip teams with evidence-based tools that enhance creativity, well-being, and team cohesion. By integrating methods rooted in strategic thinking and positive psychology, I guide participants through structured sessions that unlock new perspectives and foster a deeper connection to their work and each other. Session topics are determined by each specific team exploring things from innovative solutions to workplace challenges, cultivating product ideas, and promoting actionable cultural change. Data-driven insights are integrated into the workshops, offering clear, objective evidence that serves as a unifying foundation for participants.
Impact: Over the past ten years, I have facilitated hundreds of workshops for a diverse range of groups across various industries. These workshops have helped individuals and teams enhance their creativity and well-being and find new paths to innovation, leading to stronger collaboration and cultural affinity. I have collaborated with companies like CityCare Agency, Entrepreneurs’ Organization, Liquidfish Digital Agency, LifeSquire, Midtown OKC, Name.com, Nextep, Oklahoma Commission on the Status of Women, Shakti Group, Skylark AV, Sonder Centers, Vectra Bank, Yama Retreats and Women Leadership Council.
As the creator and lead facilitator, I tailor each session to address the unique challenges faced by each culture group. These workshops have consistently delivered measurable improvements in team cohesion, innovative thinking, and overall workplace satisfaction, contributing to more inclusive and dynamic workplace cultures.
Eco-friendly Wellbeing
Image Source: Debi Treloar for Anthropologie
Wonder Haus
Insight: Human flourishing is impacted by environmental surroundings.
Strategy: Physically situate elements of thriving to provoke curiosity, connection, and generative philanthropic contribution. Based on environmental psychology insights, reimagine what space could be.
Impact: Top-rated travel experience and $35k+ fundraising support raised to date for our non-profit partners.
Netflix "World's Most Amazing Vacation Rentals" Trailer
Netflix 'World's Most Amazing Vacation Rentals'
Architectural Digest “7 Architecturally Stunning Properties”
House Beautiful “The Best Houses on Season Two”
Fast Company "Travel Fantasies"
Travel+Leisure.com 'Best Colorado Airbnbs'
Anthropologie 'Fall Catalog Photoshoot'
HGTV '10 Breathtaking Rental Homes'
Conde Naste 'Best Airbnbs in Colorado'
Apartment Therapy 'Home Feature'
Public Art + Placemaking
Image Source: Western Avenue District
Generative Creativity
Insight: Public art provides a means for beautification, social inclusion and elevating local artists.
Strategy: Advance the relevance and interest of a historic area while benefiting the art community, residents and small business economy. Enlist under-represented female artists to offer a progressive perspective on enhanced placemaking.
Impact: In 2021, USA Today named Oklahoma City as the Best City for Street Art in the United States. This project was among the first to help spur a street art renaissance. The district is now known for this cultural element which also raised the highest recorded contributions for the not-for-profit district.
Pop Culture + Social Impact
Image Source: The Journal Record
Food For All
Insight: Oklahoma had the largest monthly food truck festival in the United States. Oklahoma also ranked 10th worst in the U.S. for food insecurity, a poignant juxtaposition.
Strategy: Leverage the juxtapose to insert the disparity of food access into the pop culture zeitgeist. Engage the public in the endeavor from inception through sustainable conclusion.
Impact: A community crowdfunded Food For All food truck launched as a focal point at events centering collective welfare consciousness among patrons. 3,000+ gratis meals served, $26k raised directly benefiting the Regional Food Bank of Oklahoma.
Food Truck With A Social Good Twist
Make It Possible 'Food For All'
Greening Social Connection
Image Source: Fitzsimmons Architects
Community Welfare
Insight: Community greenspace is research-validated to cultivate social connection, reduce stress, and improve subjective well-being.
Strategy: Create a support constituency among area residents, organization sponsors, the city parks department, and the community at large to energize greening into action.
Impact: The result was a stunning reclamation of much-needed green common space achieved by revitalizing a now widely used urban park.
Urban Land Institute Outstanding Community Impact Initiative Award Recipient
Connecting People + Place
Image Source: Quit Nguyen
Sense of Community
Insight: There are key elements to creating a sense of community. Achieving this among people enhances well-being, quality of life and contribution to others. (McMillan & Chavis, 1986)
Strategy: Consistent high-quality interactions + shared emotional connection achieves an inclusive sense of belonging helping people establish a sense of community. A free family-focused event re-purposed an underused, corporate-owned grass field to establish a recurring On The Lawn monthly series.
Impact: A human-centered approach to placemaking elevated the social and economic welfare of the area. Enhanced perception of community inclusion and connectivity between residents, merchants and civic leaders + influx of hundreds of visitors each month.
Early Career Catalyst
Lasting Impact
A transformative event early in my marketing career shaped my ongoing dedication to social wellbeing. I volunteered weekly with Girls Inc. Metro Denver and was asked to mentor a group of high school girls. In a program called "Corporate Camp," we taught entrepreneurial skills, and Goldman Sachs Foundation hosted a nationwide competition.
The student groups were to outline an original business idea, including a comprehensive plan with a marketing strategy, sales projections, capital costs, and a funding method. Hundreds of teams entered, and four finalist teams would be selected to earn a seat at a Goldman-advised entrepreneur series. My girls, team BOVE (Bag's of Vibrant Expression), were among the four finalists.
This group of five young women boarded their first-ever flight to New York City and bravely presented to a panel of investment elite. They were forever changed and so was I. Pouring into people + possibilities became a lifelong pursuit.
To Leticia, Lily, Christina, Blanca, and Chelsea, I always believed in your potential and will forever be grateful I got to witness you see it in yourselves.