I help organizations create purpose-driven social impact. Investing in social impact means investing in people.
My approach sits at the intersection of systems-thinking, human-centered design, and positive psychology to surface growth avenues most beneficial to people + planet.
My career is now dedicated to uncovering powerful impact potential and engaging others to activate worthy ideas together.
My background is driving strategic brand direction.
My graduate education is critical and creative design thinking + psychological flourishing.
My current work elevates social wellbeing.
My future is contributing these strengths in a purpose-driven organization to positively impact people + planet.
The below reflects a few project samples to demonstrate the most compelling aspect of this work for me, envisioning possibilities and engaging people to manifest social good together.
Provoking wonder.
Image Source: Debi Treloar for Anthropologie
Wonder Haus
Outside of work, the idea of imagining what’s possible and human thriving still drives. To create a sustainable physical environment that could situate creativity, connection, and curiosity, a pilgrimage of sorts led to discovering a neglected and forgotten place. The potential of what-could-be was immediate, and the work began straight away. With limited means but tenacious determination and collaboration, Wonder Haus was established as an eco-friendly wellbeing haven. Its additional role as a fundraising source to favored philanthropic partners adds to the meaningful aspect of this special space.
Netflix "World's Most Amazing Vacation Rentals" Trailer
Netflix 'World's Most Amazing Vacation Rentals'
Travel+Leisure.com 'Best Colorado Airbnbs'
Anthropologie 'Fall Catalog Photoshoot'
HGTV '10 Breathtaking Rental Homes'
Conde Naste 'Best Airbnbs in Colorado'
Connecting people + place.
Image Source: Western Avenue District
Placemaking
As Executive Director of a historic commercial district, seasonal sales and retail-driving promotions for 200+ merchants is the expectation. However, the latent community potential was much greater. The area had lost support among citizens due to stagnation and surrounding new interests. The unique density of residential neighborhoods attached to the district meant the factors to consider were beyond us. The district needed to seed a place among the progress and actively join the rising tide of an Oklahoma City resurgence. A pivot to community-first collaboration with formerly competing districts, civic interests, and neighborhood associations became the strategic direction and investing in the collective whole began. Beautification, sustainable community placemaking, and wellbeing measures got underway. A family event series, music festival, and a now renowned public street art gallery resulted. Investing in and enhancing the area together with the community created immense pride among constituents. The result was increased favor in visits, sense of place, and share of spend.
Bridging social impact + pop culture
Image Source: The Journal Record
Food For All
Launching a newly formed social action community began by engaging with would-be supporters directly. People were asked for their ideas around ways we could unify in better serving people and the planet. The question #WhatIfOKC resulted in a social media conversation, and ideas to aid food insecurity topped the list. This community insight inspired the first collaborative project, coined the "Food For All" food truck to benefit the Regional Food Bank of Oklahoma. I enlisted a remarkable collaborative of partners, including area chefs, Whole Foods Market, a tech start-up, and the First National Bank of Oklahoma. Together we turned a social good idea into a reality: an unconventional truck, an unconventional purpose. A "Food for All" vessel of hope helping work toward zero hunger would be part of the thriving food truck scene that feeds people.
"One in six Oklahomans has inconsistent access to food," said Rodney Bivens, executive director of the Regional Food Bank of Oklahoma. "Every dollar raised will provide five meals for chronically hungry children, hardworking families, and seniors struggling with hunger."
What does a Food For All truck do?
Provides lifetime sustainable funding support with 100% of net proceeds from food truck sales going directly to eliminate hunger
Serves complimentary nutritious meals to at-risk Oklahomans in need every month
Enhances a more sustainable and equitable community by incorporating a social impact mechanism into a pop culture trend
Food Truck With A Social Good Twist
Make It Possible 'Food For All'