Food For All

Insight: Oklahoma had the largest monthly food truck festival in the United States. Oklahoma also ranked 10th worst in the U.S. for food insecurity. This seemed a poignant juxtaposition.

Strategy: Leverage the poignant juxtaposition to insert the disparity of food access into the pop culture zeitgeist. Engage the public in the endeavor from inception through to a sustainable operating conclusion.

Impact: A community crowdfunded Food For All food truck launched as a focal point at events reminding collective welfare consciousness among patrons. 3,000+ gratis meals served, $20k raised directly benefiting the Regional Food Bank of Oklahoma.